McDonald’s Hong Kong | Social Media Maintenance
As a most famous fast food brand in Hong Kong, McDonald’s always aims at providing good food and care to the community, messages are aligned in all media, therefore, to fulfil client’s expectation, creative direction of all the projects was joyful, with human touch, positive emotion, and bringing curiosity.
Contents for McD HK Facebook page - Motion graphics
Illustrations and character animations were found in most of the series. For example, a mascot character, Peter, was created to promote all breakfast related series, audiences reaction and engagement were very positive, as Peter reflected the image of general salaryman, topics were which people would feel the same.
Also, it’s glad that client gave us room to unleash creativity, illustrations are a really good tool for storytelling.
One-off stop-motion animation for their festive greeting
One-off 2D animation project for their festive greeting