I have always had a deep appreciation for the art world and all that it represented, which became the catalyst for me to earn a BA in Creative Media from the City University of Hong Kong (2011).

From there, I started my career as a Graphic Designer and worked up to becoming an established Art Director for several renowned companies. During this time, I earned many recognitions such as the Marketing Events Award in 2015, the Marketing Magazine's Agency of the Year Award three times and was on the Top 3 team for the Worldwide Adobe XD Hack held in 2019. And you guessed it, those 10+ years of experience and my knack for adaptation have all led me to become the
Digital Design Lead at Bayer Hong Kong.

As a visionary with an innate design eye, nothing makes me happier than being able to help transform bottom-line goals into tangible realities. Overall, I have a genuine love for my dynamic career and demonstrate by delivering polished and carefully strategizing digital content that leave distinguishable impressions. That, along with my motivating energy to front challenges and reputation for not restricting myself to just one aspect of the field, is what shaped me into the creative professional I am today – one who continuously strives to raise the industry standards bar.

In the end, I am a natural-born observer who is always staying updated with the current digital design trends to ensure those I work with get the powerhouse results they deserve. However, when I am not working, you can often find me bouldering and urban sketching in my free time.