innisfree | social media
Innisfree is South Korea's first all-natural brand, and many of the products' ingredients are sourced from Jeju Island. As the brand emphasises clean nature and healthy beauty, so most of the design are with human touch illustrations.
Post visual design - focusing on illustrations, motion graphic contents
As their target audiences are mostly Gen-Z, IG stories are also one of their main communication medium.
With attractive and girlish illustrations, innisfree gains a lot of engagements and awareness.
innisfree Cherry Blossom Campaign Case Study
One of the campaign launched during my service period was the Cherry Blossom Campaign, which included social media viral videos, mini games and event contents (KOLs contents), a very fruitful and successful case to promote their new Cherry Blossom series.
innisfree Lavasea Water Campaign case study
For every 1 degree increase, these problems magnify themselves 10% more. To help chill this summer, Innisfree launched a cool series injected with Jeju’s miracle Lava Seawater. Densely packed with minerals, this hero product transforms its original cream form into a sorbet-like texture after being in the fridge. To make this launch talk of the town, we created a frosty Facebook livestream featuring a block of ice. By pressing different emojis, fans helped dictate how fast or slow we reveal the product inside. This live video campaign was very engaging, funny and audiences feedbacks were good.