GrooveTalk Case Study
GrooveTalk is a platform for music lovers to share their beloved music to their friends and subscribed audiences. GrooveTalk aims at providing an ideal atmosphere on music sharing and promotion, for layman and music nerds, with easy using functions.
Project duration:
2022 Mar to 2022 Dec
The problem:
There is not much 3rd party platform for music lovers to share their music and do deep-dive discussions.
The goal:
Personal portfolio with liked songs, own playlist, comments boxes, song preview and lyrics recommendations based on your interest
My role:
Lead UX designer, UX researcher and Lead UI Designer
Responsibilities:
User research, wireframing, prototyping, UI Design
User research: Summary
GrooveTalk is a platform for music lovers to share their beloved music to their friends and subscribed audiences. Existing social media are not quite user-friendly in terms of music sharing, and so people don’t really develop a habit to share their views on music and songs. In order to help music promotion, GrooveTalk aims at providing an ideal atmosphere on music sharing and promotion, for layman and music nerds, with easy using functions.
Pain points
Many mature music streaming platforms
Need a better platform for easy sharing and search for music recommendations
Engagement
People don’t really develop a habit to share their views on music and songs
User journey map
Paper wireframes
We need a very clear flow on searching music within our app
Low-fidelity prototype
Usability study: findings
Mockups
Greatly re-design the Homepage as the previous design not reflecting the needs of users.
Search result can be more attractive.
Accessibility considerations: 1) Color contrast is applied 2) Image and words are with mobile-friendly sizes 3) Will provide 2 languages
Takeaways
Impact:
User research stage is very important as it gave me a very clear direction on how to make my app more user-friendly instead of simply visually attractive.
What I learned:
Through this project, I learn the whole picture of what UI and UX actually are and this also improves my skills which I can later apply to my career.