Digital transformation for Bayer Hong Kong
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Working as a Digital Design lead in Bayer Hong Kong Costumer Health division, with support of OLIVER agency, I aim at delivering innovative thinking from brands angles, and leveraging existing resources to process digital transformation.
e-Commerce
For years, Brands in Bayer HK focused on ATL without closing the loop of customer journey that highly relied on social media and eCommerce. Shifting attention and rethinking of how an organization uses technology, brings a new atmosphere to the company and potentially drives business growth in eCommerce sector.
Global Websites revamp
By operating most of the digital projects, improving customers engagement in local
e-stores and participating as creative agency role in the global website migration/revamp, online customer experience and products’ exposure in
digital environment, now believes to be more solid and all-round in the
consumer health division.
Website migration targets to build a global Design system for optimising UI, website functionalities, SEO, and enhancing communication between online and offline media.
As Bayer Hong Kong doesn’t have her own online store, which is still highly relied on local e-Commerce platform, therefore a information and content hub is playing an very important role.
Global Design System and components development.
Social media / eDM / Viral videos
Other forms of communications also cannot be ignored. Not only social media, viral videos, eDMs also being covered in the integration process.
